Group Work 2.

With complete dedication to the home-cleaning satisfaction of our clientele, we present to you the highest technology available internationally. The SCC brooms will search for every bit of dirt within a defined range and clean the area itself. No longer will you have the hassle of cleaning yourself but the SCC broom will do it all for you. While the SCC broom is hard at work, you might want to have a cup of tea or coffee. Some people say genius engineering, others say magic, but only SCC possesses the secret to their brooms. Flying through the time and sweeping through the grime. Get yours while there’s still time.

Project 3 - Group BrainStorm.

StoryBoard

Main Ideas

Little Brainstorm

Blog 4 - Curatorial.

“Simplicity is the ultimate sophistication.”

Leonardo da Vinci

Since the ages of neo-classical design, the discussion of simple design has been propagating itself throughout the whole world until today. Leonardo da Vinci said: “simplicity is the ultimate sophistication” adding that simplicity is not at all banal or primitive; it is elegant (pretty inspiring) (Porter, 2007). In contrast, Don Norman would argue that simple design might even be effective, but in the end people always end up buying the more complex design because of a number of reasons including variety of taste (Norman, 2007). The following model expresses with full intention, a middle ground between ornamentation and simplicity. Its essence of representation is influenced by the precedents of a spiral staircase held together by a single straight line (designed by Masakini Storey), and also the stair case at a bookshop called Lello, in Porto, Portugal (designed by Xavier Esteves in 1906). The idea of the model’s design consists of the contrast between the two precedent images (illustrated below). The spiral staircase (Storey, M.) is a logical and symmetric design with a strong touch of simplicity, highlights its straight line, and is designed with complete consideration taken into infrastructure, whereas the Lello’s staircase is held together by bended curves, shaping wood into a fluid form, making it an expensive design. The use of its strong colour also relates to its aesthetic pleasing ornamented appearance. The model expresses these two concepts with fluidity, movement and continuity using two very simple materials: glossy PP plastic and aluminium wire. It is clear to see where the movement comes from and how it creates a bended curve that leads to a spiral relating back to the precedent and continuity in fluid form. All curves are held by the straight line (aluminium wire), restraining and shaping them accordingly to the idealistic view of the model’s designer. Influenced by simplicity, elegance, effectiveness and abstractness, the model’s main purpose is to explore fluid form.

Precedent 1 (Straight Line) - Masakini Storey

Precedent 2 (Curves) - Xavier Esteves, 1906

Journal Articles Reference:

Porter, J. (2007). Simplicity: The Ultimate Sophistication. User Interface Engineering. Retrieved from http://www.uie.com/articles/simplicity/

Norman, D. (2007). Simplicity Is Highly Overrated. Designing For People,14(3). Retrieved from http://www.jnd.org/dn.mss/simplicity_is_highly.html

Images Reference:

Fig. 1 Storey, M. Spiral Staircase. Retrieved from Feniture: http://www.feniture.com/spiral-staircase-practical-solutions-to-connect-multiple-floor-living-room/black-and-white-spiral-staircase-designs-for-living-room-decor/

Fig. 2 Esteves, X. (1906). Lello’s Staircase. Retrieved from Desi Colours: http://www.desicolours.com/lello-bookshop-most-beautiful-architectural-book-store/19/08/2009

Group Work

With complete dedication to the home-cleaning satisfaction of our clientele, we present to you the highest technology available internationally. The SCC brooms will search for every dirt within a defined range and clean the area itself. Meanwhile, you might want to have a cup of coffee or tea. Some people say genius engineering, others say magic, but only SCC possesses the secret to their brooms. Flying through the time and sweeping through the grime. Get yours while there’s still time.

Project 2 - Brain Storming.

We have started our word motion project. For this project we have to choose a word, any word, and explore its meaning through motion using Adobe Flash.

 First step was to brainstorm at least 8 of my ideas into paper:

Then I brainstormed my favourtie three into a storyline in paper:

This was my favourtie one out of these:

Project 2 - Precedent 1.

I chose the word 'Meteor' for my animation and lately I have been just looking at images and sounds to see how I can make this very effective.

This picture inspired me enough to influence my animation idea. I plan to use a round shape for the meteor just like the one above and possibly have letters around it to create a movement motion.

Project 2 - Meteor Animation.

Here is my first animation made for the project when my chosen word was still 'Meteor':

Project 2 - Storyboards.

Blame.

Meteor.

Powerless.

Project 2 - Precedent 2.

Coming back from the study break, we had to discuss our storyboard ideas. I had already finished mine and was already working on the word 'Meteor'. However, after discussing with a few classmates I realized that the word 'Powerless', one I chose for one of my storyboards as well as brainstorm, had much more potential to be effective to the user in an animation. After that class I decided to start over but now using this new word.

When I came up with the idea of 'Powerless' I was trying to think of words from the area of politics. This thinking reminded me of this very comic above, which can be strongly related. Basically it just means that if the people are united into action, the politician(s) is/are 'Powerless'.